TUNNEL D’INSCRIPTION

English translation: registration process

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:TUNNEL D’INSCRIPTION
English translation:registration process
Entered by: Clare Hogg

12:01 Jul 20, 2017
French to English translations [PRO]
Tech/Engineering - IT (Information Technology) / business banking platform
French term or phrase: TUNNEL D’INSCRIPTION
A text about an innovative online business banking platform:

LE TUNNEL D’INSCRIPTION
Le premier contact avec nos futurs utilisateurs est primordial.
Nous avons conçu le meilleur tunnel d’inscription possible afin de procéder à l’ouverture d’un compte pour une société immatriculée ou en cours de création.

"Registration tunnel" does not appear to get convincing GHits. I thought perhaps "customer journey" but that does not usually refer to just the registration stage.
Clare Hogg
Spain
Local time: 18:10
registration process
Explanation:
I don't particularly object to signup tunnel, but it reads a little unusually. It stands out at you. They are talking about designing the best process possible to open an account, I think I would dial back the specificity and talk about a "process" or maybe even a "pathway" to opening a new account.
Selected response from:

Dareth Pray
United States
Local time: 09:10
Grading comment
Perfect! Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1signup tunnel
philgoddard
3 +1registration process
Dareth Pray


  

Answers


17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
signup tunnel


Explanation:
I can't post links to these because they're PDFs, but there are two hits for this on the first page of Google: the Marriott page, and the one below it. It obviously means the route to opening an account.

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Note added at 53 mins (2017-07-20 12:54:59 GMT)
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To save you looking, the Marriott one reads: "You must submit a completed Program application via the program's signup tunnel to begin the enrollment process."


    Reference: http://www.google.com/search?q="signup+tunnel"&oq=...
philgoddard
United States
Native speaker of: English
PRO pts in category: 119

Peer comments on this answer (and responses from the answerer)
agree  Yolanda Broad: It probably makes a liitle sense to an English reader as it would to a French one. Sometimes, copywriters get too clever for their own good.
9 hrs
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5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
registration process


Explanation:
I don't particularly object to signup tunnel, but it reads a little unusually. It stands out at you. They are talking about designing the best process possible to open an account, I think I would dial back the specificity and talk about a "process" or maybe even a "pathway" to opening a new account.

Dareth Pray
United States
Local time: 09:10
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Perfect! Thanks!

Peer comments on this answer (and responses from the answerer)
agree  GILLES MEUNIER
12 hrs
  -> Thanks!
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