This question was closed without grading. Reason: Other
Dec 21, 2013 11:03
10 yrs ago
Italian term

drive (in italiano)

Italian to English Marketing Textiles / Clothing / Fashion fashion products
This is from an in-house PR presentation. I can't give any more info because it's strictly confidential. The text is:

"Il tema di XXXX avrà un drive molto importante..."

Try as I might, I cannot work out what the Italian writer thinks the word "drive" means.
Proposed translations (English)
3 +1 marketing mix

Discussion

cynthiatesser Dec 22, 2013:
Sorry I could not help more.

Have a nice Sunday
cynthiatesser Dec 21, 2013:
driving force, perhaps ...
Tom in London (asker) Dec 21, 2013:
It's about... ... one particular component of a new marketing strategy for all of the company's products. I suppose that in Milan they think "drive" means something that it doesn't....
cynthiatesser Dec 21, 2013:
pull, influence This is my first idea
cynthiatesser Dec 21, 2013:
Is it referred to the company? A collection of clothes? A model of garment?

Proposed translations

+1
52 mins

marketing mix

This is usually a combination of components, the key being the combination itself, which varies from one company's strategy to another's. Hope this helps....
Peer comment(s):

agree P.L.F. Persio : without further context it's really difficult, but this is quite a good suggestion.
42 mins
Thanks, md!
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