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  3. Marketing / Market Research

Auftaktreiz

English translation: instant appeal // initial appeal

19:41 Apr 18, 2012
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: Auftaktreiz
Auftaktreiz und Einprägsamkeit fallen überdurchschnittlich aus
(insb. Kernverwender).

This is from research into a potential product. An advert has been made and screened by a sample group. The results of the feedback from this viewing are being analysed. The respondents were asked to comment on various aspects of the advert, what they remember etc.

The product is ice-cream.

Thanks for any ideas.
Simon Johnson
English translation:instant appeal // initial appeal
Explanation:
Perhaps this nuance will work for you ...? I like using the word appeal when writing a marketing or advertising text.
Selected response from:

Beth Jones
Austria
Local time: 00:48
Grading comment
Thanks to everyone. Initial appeal is what I finally went with. Novelty effect was in fact used elsewhere.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3initial allure
Michael Martin, MA
4teaser
Ramey Rieger (X)
4impact
Textklick
3instant appeal // initial appeal
Beth Jones
3novelty effect
Lancashireman


  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
initial allure


Explanation:
My first guess is this one - but that's more of layman's term, not as technical as the German

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Note added at 16 mins (2012-04-18 19:57:48 GMT)
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initial appeal/response comes to mind as well.


    Reference: http://articles.chicagotribune.com/1991-02-27/entertainment/...
Michael Martin, MA
United States
Local time: 18:48
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 116

Peer comments on this answer (and responses from the answerer)
agree  Alexander Schleber (X): or "initial attraction" => allure is too much in the direction of sex appeal.
1 hr
  -> Not sure that I agree or disagree - it's definitely more "tantalizing", though..
agree  Wendy Streitparth: With "initial appeal"
10 hrs
  -> Thanks, Wendy!
agree  Lancashireman: Winning answer well worth waiting 1 day and 17 hrs for. // That's because you have so many questions open, Mike. You need to be thinking less in terms of total points and more about your answers to points ratio. 2 points per Q is about as good as it gets.
10 days
  -> I had already forgotten about this one..
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10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
teaser


Explanation:
What an advertisment does/has to attract the public's attention

Ramey Rieger (X)
Germany
Local time: 00:48
Specializes in field
Native speaker of: English
PRO pts in category: 81
Login to enter a peer comment (or grade)

15 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
impact


Explanation:
Doesn't Google well but this does: "impact and memorability"

Textklick
Local time: 23:48
Specializes in field
Native speaker of: English
PRO pts in category: 105
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1 day 17 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
instant appeal // initial appeal


Explanation:
Perhaps this nuance will work for you ...? I like using the word appeal when writing a marketing or advertising text.

Beth Jones
Austria
Local time: 00:48
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
Grading comment
Thanks to everyone. Initial appeal is what I finally went with. Novelty effect was in fact used elsewhere.
Login to enter a peer comment (or grade)

24 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
novelty effect


Explanation:
http://www.dict.cc/english-german/novelty effect.html

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Note added at 42 mins (2012-04-18 20:23:26 GMT)
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Some promising web references also to 'novelty dividend'.

--------------------------------------------------
Note added at 1 hr (2012-04-18 21:24:01 GMT)
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... and to 'novelty appeal'.

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Note added at 10 days (2012-04-29 17:48:43 GMT) Post-grading
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"Novelty effect was in fact used elsewhere."
So if I've understood you correctly, this started out as a bilingual document and you were translating the German part?

Lancashireman
United Kingdom
Local time: 23:48
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 232
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