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gewährleistet das Qualitätsmanagement in der Aussenwirkung

English translation: ... the QM system ensures that the products and services we put on the market are of a high quality

05:11 Dec 9, 2008
German to English translations [PRO]
Bus/Financial - Marketing / Market Research
German term or phrase: gewährleistet das Qualitätsmanagement in der Aussenwirkung
From an electronics company notice to employees about the importance of re-certification every two years:
Der Kreis eines erfolgreichen Qualitätsmanagements schließt sich zuerst innerhalb eines Unternehmens. Danach *gewährleistet das Qualitätsmanagement in der Aussenwirkung* die Qualität der Produkte und Dienstleistungen des Unternehmens. Damit steigert sich auch die Attraktivität eines Unternehmens für neue Mitarbeiter.
Jon Fedler
Local time: 18:48
English translation:... the QM system ensures that the products and services we put on the market are of a high quality
Explanation:
"Außenwirkung" can refer to (a company's) image. This might be the meaning in this context, or at least part of it, but it seems to me that the author was simply referring to everything that happens once the products leave the factory gates/the services are rendered.

It looks like the author was previously discussing the benefits of an efficient QM system inside the company (perhaps cost savings), finishing with the "schließt sich der Kreis innerhalb des Unternehmens" statement, and then mentioned the effects of QM outside the company, which happen to be better product/service reliability, and implicitly an improved company image (although that isn't mentioned).

The web reference I entered below is just to show the two meanings of Außenwirkung: a) image, and b) external effects
Selected response from:

Andrew Rink
Germany
Local time: 17:48
Grading comment
3 KudoZ points were awarded for this answer



Summary of answers provided
3 +2... the QM system ensures that the products and services we put on the market are of a high quality
Andrew Rink
4QM ensures [quality of the products/services] on the outside/relating to the outer world
AC0


  

Answers


45 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
*...gewährleistet das Qualitätsmanagement in der Aussenwirkung
... the QM system ensures that the products and services we put on the market are of a high quality


Explanation:
"Außenwirkung" can refer to (a company's) image. This might be the meaning in this context, or at least part of it, but it seems to me that the author was simply referring to everything that happens once the products leave the factory gates/the services are rendered.

It looks like the author was previously discussing the benefits of an efficient QM system inside the company (perhaps cost savings), finishing with the "schließt sich der Kreis innerhalb des Unternehmens" statement, and then mentioned the effects of QM outside the company, which happen to be better product/service reliability, and implicitly an improved company image (although that isn't mentioned).

The web reference I entered below is just to show the two meanings of Außenwirkung: a) image, and b) external effects


    Reference: http://dict.tu-chemnitz.de/deutsch-englisch/Au%DFenwirkung.h...
Andrew Rink
Germany
Local time: 17:48
Works in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 3

Peer comments on this answer (and responses from the answerer)
agree  Sybille Brückner: Yes it refers to (a company's) image in this sentence
10 mins
  -> thank you, Sybille
agree  Annett Hieber: Yes, in this context the term "in der Aussenwirkung" refers to the image of the company's product on the market.
1 day 1 hr
  -> thanks, Annett
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
QM ensures [quality of the products/services] on the outside/relating to the outer world


Explanation:
It talks about the double function of Quality Management. On one hand, it ensures internal processes are optimized, on the other, it ensures quality "on the outside", i.e. of the final products/services on the market.


otherwise, more literally :

"QM ensures [quality of the services and products] in relation to their external impact/value"

AC0
Germany
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
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