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 »  Articles Overview  »  Featured Authors  »  Binod Ringania
Binod Ringania
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» Subtitling of Hindi films in European Languages Through the Window of English
By Binod Ringania | Published 09/6/2009 | Translation Theory | Recommendation:RateSecARateSecARateSecARateSecARateSecI
Most of the subtitling of Hindi (India) movies are done through the window of English. Very few subtitle works are done from the original Indian languages. Translators while subtitling through English often encounter problems which are related to the ignorance of cultural background of India. This article attempts to give a glimpse of such problems and their solution.
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» Challenges of Translating Advertisement and Marketing Text into Bengali
By Binod Ringania | Published 07/15/2024 | Translator Education | Not yet recommended
Translating advertisement and marketing text into Bengali presents several challenges, including preserving the original message's impact, maintaining brevity, and ensuring cultural sensitivity. Translators must navigate issues such as adapting wordplay and idiomatic expressions, dealing with technical jargon, and incorporating local references while working under tight deadlines. Success in this field requires not only linguistic proficiency but also a deep understanding of both cultures, creativity in adaptation, and the ability to balance accuracy with marketing effectiveness.
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