Glossary entry

Italiano term or phrase:

inerzie/pulsioni

Inglese translation:

objections/motivation (reasons, compulsions, impulses) to purchase

Added to glossary by Rosanna Palermo
Jun 21, 2006 12:18
18 yrs ago
2 viewers *
Italiano term

inerzie/pulsioni

Da Italiano a Inglese Marketing Pubblicità/Pubbliche relazioni
customer profile questionnaire - Si prega di compilare il questionario in oggetto al fine di delineare il profilo dei clienti che si manifestano interessati ai nuovi prodotti e di identificarne eventuali inerzie/pulsioni all’acquisto. I know what this means, but is there a correct way of saying inerzie/pulsioni in Business English?

Discussion

Rosanna Palermo Jun 24, 2006:
Thanks very much Jules!

Proposed translations

9 min
Selected

objections/motivation (reasons, compulsions, impulses) to purchase

In Sales field, while training to sell something you are taught to "overcome objections" and "motivate the client to purchase"
in other words, for each reason the client has not to buy, have an answer which makes it appear that purchasing that item is to the customers advantage.
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4 KudoZ points awarded for this answer. Comment: "thanks"
8 min

reluctance/inclination to purchase

hope it helps

cheers
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