Glossary entry (derived from question below)
Italiano term or phrase:
commercializzazione
Inglese translation:
Commercialisation
Italiano term
commercializzazione
As a speaker of U.S. English, I always translate this as "marketing," but I have also seen "commercialisation," which has a negative meaning in the U.S.
Is 'commercialisation" correct for a U.K. audience?
4 +2 | Commercialisation |
Alison Kennedy
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5 +4 | marketing |
Angie Garbarino
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Feb 27, 2006 13:49: Angela Arnone changed "Term asked" from "commerzializzazione" to "commercializzazione"
Proposed translations
Commercialisation
The following definition is more technical and does not necessarily carry negative overtones in English.
Commercialisation - the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development; Product Launch.
agree |
writeaway
: or marketing. without context, it's anyone's guess
42 min
|
agree |
Gian
: Noun 1. commercialisation - the act of commercializing something; involving something in commerce; "my father considered the commercialization of Christmas to be a sacrilege"; "the government tried to accelerate the commercialization of this development";
1 ora
|
marketing
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Note added at 6 mins (2006-02-27 13:40:48 GMT)
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But I am curious to see what UK mother tongues think :)
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Note added at 28 mins (2006-02-27 14:02:52 GMT)
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marketing for me too
agree |
Chiara Cacucci
54 min
|
:)
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agree |
Peter Cox
: "commercialisation" also OK depending on context
1 ora
|
ah ok :)
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agree |
writeaway
: or commercialisation. no context, no able to say
2 ore
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agree |
Theodora OB
3 ore
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Discussion
I'm interested in the general range of options.
And sorry about the misspelling; I only slept a few hours and needed more "zzzzzzs"