Glossary entry (derived from question below)
French term or phrase:
argumentaire
English translation:
information / product leaflet
French term
France
Experience and feel
Native in: French 
, English (Variant: British)
Works in: English to French, French to English
argumentaire
Donc c'est argumentaire xxx (nom du produit)
J'ai bien des idées mais suis pas trop sûre
Merci d'avance
| 3 | information / product leaflet |
L.J.Wessel van Leeuwen
|
| 5 +4 | sales arguments |
mimi 254
|
| 5 +3 | sales pitch |
ACOZ (X)
|
| 3 +3 | (unique) selling points |
Andreas THEODOROU
|
| 4 | discussion |
:::::::::: (X)
|
| 3 | sales guidelines |
Lori Cirefice
|
Jul 23, 2008 07:53: Drmanu49 changed "Field" from "Other" to "Marketing" , "Field (specific)" from "Medical: Pharmaceuticals" to "Advertising / Public Relations"
Aug 1, 2008 09:38: L.J.Wessel van Leeuwen Created KOG entry
Non-PRO (2): Julie Barber, Emma Paulay
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Proposed translations
South Africa
Willing & Ready to be of service to YOU!
Native in: English , Dutch
Works in: Dutch to English, Afrikaans to English, French to English, and 3 more.
information / product leaflet
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Note added at 55 mins (2008-07-23 08:05:19 GMT)
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or specification leaflet
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Note added at 1 hr (2008-07-23 08:24:42 GMT)
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I would call it: Product information leaflet
or if you prefer
Product specification leaflet.
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Note added at 9 hrs (2008-07-23 16:35:12 GMT)
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Just to help you in your confusion... if you want use then Rationale for XXXX
| what about simply information sheet? or canvass? You seem to have understood the pb, this why I ask you |
| neutral |
mimi 254
: It is not just an information or specification leaflet. As David said, sales document, if it is describing the benefits and advantages of the product it is a
31 mins
|
discussion
| do you think that "arguments" alone could do? |
| I like your discussion idea, how could I mix it up with arguments? |
| or else with presentation? I think you alone is on the right track so help me get through! Could presentation or introduction be fitted in somehow? |
sales arguments
see Termium.ga
| agree |
Andreas THEODOROU
2 mins
|
| agree |
Robintech
46 mins
|
| agree |
Radu DANAILA
1 hr
|
| agree |
jean-jacques alexandre
2 hrs
|
sales pitch
| agree |
Julie Barber
: it's the professional translation ;-) but you should put up some links..!
37 mins
|
|
There are so many! Google "sales pitch" and "drugs rep" and see what I mean!
|
|
| agree |
B D Finch
57 mins
|
| agree |
Paul Betts
5 hrs
|
Spain
Translator/writer (medical/pharma specn)
Native in: English
Works in: Greek to English, French to English, Spanish to English, and 2 more.
(unique) selling points
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Note added at 56 mins (2008-07-23 08:05:58 GMT)
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Mais c'est en vue d'une vente.
Je vois les choses comme elles sont ; c'est bien plus que un simple fiche produit, et le langage employé en temoigne ("argumentaire" )
| merci mais il ne s'agit pas de vente, juste présentation d'un produit |
| agree |
Emma Paulay
: It's a matter of personal preference, but I usually use this.
7 mins
|
| agree |
liz askew
21 mins
|
| agree |
David Goward
: Although the document may not appear to be a specific sales document, if it is describing the benefits and advantages of the product - which an "argumentaire" tends to do - the I think that "selling points" covers it perfectly.
46 mins
|
| neutral |
Paul Betts
: this has a modern and almost americanised bias. In medical fields (in Britain at least) I believe that the language used is more conservative. So I would tend to disagree.
5 hrs
|
Discussion