Introduction to transcreation - basic approach, tools and requirements

This webinar will introduce you to the basics of transcreation and copywriting. It is suitable for trained and experienced translators who have decided to branch out into creative translation and graduate translation students thinking of launching a freelance career for themselves in marketing translation. The webinar will also touch on what a good project manager in the sector should provide to the linguists, and what a good creative brief looks like.

Training program:

- Transcreation terminology
- What makes a good brief
- How to ensure that you follow the brief closely
- What is backtranslation
- What is the difference between an alternative and a variant

- Experienced 'long copy' translators who want to expand to creative adaptation
- Freelancers starting in marketing adaptation
- Graduates (Masters in translation) who want to work as freelance copywriters
- Graduates who would like to work as a project managers in marketing adaptation and advertising
- Lecturers who are thinking of introducing transcreation to their translation students

In this webinar you will learn:

- The basic terminology used in marketing adaptation projects
- How to approach copy for transcreation
- The right questions you need to ask
- What you will need to do a good job
- What can be expected of you

See the prerequisite experience above

Word or Excel
A pen and paper
Your creative juices :-)
Access to a dictionary (standard and synonyms)

- Transcreation terminology
- What makes a good brief
- How to ensure that you follow the brief closely
- What is backtranslation
- What is the difference between an alternative and a variant

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to "registered and paid" and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.

For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.

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Bio: Constance considers herself a Third Culture kid and a life long student. Born in Paris, France, she is a native French speaker, and a general lover of languages, travels, music and academia. Having lived and traveled in several continents, she is very comfortable working with people from different cultural backgrounds. She has made her home in the UK for over a decade now. Constance holds a Certificate in Translation from the British Institute in Paris, a Diploma in Translation from the Chartered Institute of Linguists, a Masters in Research (Language, Discourse and Communication) from Kings College London. She also holds a PGCE/DTLLS, the Professional Graduate Certificate in Education, and taught French and Translation to adult learners in a FE college for three years. She was a translator and interpreter for over 15 years and has been working as a Translation Team leader and Account Director in a Marketing and Communications agency for the last 5 years.