English to Russian Bus/Financial Business/Commerce (general) розничная продажа

Traditional CPG firms, such as Kraft Heinz, PepsiCo, and Unilever, have already been preparing for the growth in eGrocery sales long before 2020. As manufacturers, they typically sold their products to distributors and retailers, and were initially agnostic to the channel of sales. Their marketing activities focused on top of funnel channels such as TV advertising to gain brand awareness, and bottom of funnel activities such as *trade dollars* to be featured in the store or end-of-aisle display, and manufacturer and consumer coupons. With the expansion of Amazon into food categories, the addition of online websites by B&M retailers, the entry of eGrocery companies such as Peapod, and the growth in direct-to-consumer (DTC) food and beverage brands, traditional CPG firms started taking note.

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Поскольку речь идёт о современной торговле продуктами питания, словарное значение (https://www.multitran.com/m.exe?l1=1&l2=2&s=trade dollars&la... / https://en.wikipedia.org/wiki/Trade_dollar_(United_States_co... неприменимо