English to Spanish Marketing Marketing approach to connections planning

Me encuentro con este término en el siguiente contexto:

Previous to joining [company], [person] created and managed communications plans for prestigious and innovative consumer brands including...
He brings an in-depth understanding of digital and emerging media, and proven experience taking a strategic and integrated approach to connections planning for his clients. His media agnostic approach to communications strategies, including broadcast, OOH, print, online and nontraditional formats, has brought together the online and offline worlds to great advantage for his clients.

¿Sería "método de planificación de conexiones"? ¿"Enfoque a la planificación de conexiones"?

Aguardo su ayuda.

Desde ya muchas gracias.