Not for points English Marketing Marketing / Market Research

In market research, brands are sometimes “personified”, i.e. assessed as if they were persons. The respondent characterises a brand by indicating to what extent specific (human) characteristics can be attributed to a brand. Such a list of characteristics could include:
generous
individualistic
sensual
old-fashioned
confident

One of the items on my current list is “intimate”, and I wonder how you natives out there would interpret this attribute and whether it makes sense to you at all. If you were a respondent, what would it take for you to tick “applies very well to this brand”?

The context is confectionery, but this question can be applied to any brand, since it's not about the products sold but the emotional perception of the brand.

Many thanks!
Endre