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Ten tips for marketing translations

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Mailand
Mailand  Identity Verified
Local time: 15:56
Member (2009)
Italian to German
+ ...
Mar 3, 2010

This is very useful and can be a help when a client moans about costs or is not convinced that his text has to be changed somehow to be useful in another country!
 
Mónica Algazi
Mónica Algazi  Identity Verified
Uruguay
Local time: 10:56
Member (2005)
English to Spanish
Mar 3, 2010

Interesting.
 
Alison Sabedoria (X)
Alison Sabedoria (X)  Identity Verified
United Kingdom
French to English
+ ...
Mar 3, 2010

Good article, clear and more concise than others I've read on the subject.
 
susan rose (X)
susan rose (X)  Identity Verified
United States
Local time: 06:56
German to English
Mar 4, 2010

Good article; particularly the point about not trying to literally translate metaphors or slogans. You have to get at the emotions being spoken to in the source text and find out what in the target language elicits the same feelings.
 


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Ten tips for marketing translations







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