oder Frauen im besten Alter, ist durchaus eine Formulierung, die wir gebrauchen. Frage doch einmal bei Brigitte oder anderen Zeitschriften für Frauen nach...

as anything else is not very complimentary. "Reif" and "Golden Age" implies age - and I do not many ladies that like to be reminded of the years ...

That's what I would say. Things like "golden age" remind me of the television show "Golden Girls" and may be overdoing the age thing.

I would NOT say "best age."

Alice B Silver Size: fashion for mature women
Professor David Demko, PhD
AgeVenture News Service

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After 16 exciting years in the fashion industry, Ellen Hanley (photo), a native New Yorker, decided it was time to realize her vision to revolutionize women's wear. The result was an entire redefinition of standard garment industry sizing in order to precisely tailor a fit for the maturing woman's form. It all started a long time ago. As a young woman, Ellen made specially tailored clothes for her grandmother, Alice Boylan. Alice found that the styles in the stores no longer fit her form the way they once did. So grand-daughter Ellen developed garments with special features that fit her grandmother's body, were easy to put on, and were stylish.

From that earlier experience, Ellen became aware of a lack of correct sizing in the industry. As a result, she redefined the sizing system which addresses the shifts that take place in a mature woman's figure. This classification is now called "Silver Size". Alice B, the line created in honor of her grandmother, was developed based on well-researched needs of mature women which address three principles of design: fit, fashion, and function.

First of all, the fit of the Alice B line reflects the spinal curvature, height, and weight relocation associated with later maturity. Secondly, it is the goal of the Alice B line to provide high quality garments for the mature woman who is active and fashion conscious. Third, attention is given to function, or ease of wear. For example, hard-to-reach back zippers were eliminated along with tiny buttons that are often hard-to-manipulate.



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Note added at 2003-06-18 14:46:39 (GMT)
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This link may be a little better in explaining my point. The use of \"mature\" here clearly refers to \"age,\" not to shape. It also refers to the general age range Nicole indicated.


Part 1: Fashion over 50



More of this Feature
• Part 2: Do\'s and Don\'ts



Join the Discussion
\"Fashion has been evolving in many ways... It has mostly put the focus of fashion on the younger generations, also it has made the older want to become younger.\"
JESIEGIRL



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Think you need to dress your age? Or do you think that\'s an outdated notion? Find out in this new series \"Fashion at any age.\" We\'ll take a look at tips and trends for every age group over the next few weeks.

The problem isn\'t being comfortable in your over-50 skin: wisdom, maturity and fulfillment boost your sense of well-being.

Instead, the challenge is simply finding wearable, modern clothes to fit your lifestyle, budget and figure.

Pros may tout fashion now as being ageless, but that\'s no consolation when you have to pick through racks of miniskirts and low-rise jeans to find styles you love.

Keeping up with trends can be even more difficult because many fashion magazines ignore women over a certain age.

And even when the glossies try to address the issue, they tend to forget that mature women can be just as fashionable as young girls.

http://fashion.about.com/library/weekly/aa080301a.htm

One more idea.

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Note added at 2003-06-17 21:27:24 (GMT)
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Or: women in their prime

maybe something with heyday

Women/ladies in their heyday

Women enjoying the best years of their life

Women at their peak

Ladies of a certain age (!)

Ladies in their autumn years (actually that sounds pensionable!)

The sophisticated / elegant lady/woman

(maybe combination of sophisticated and lady indicates a certain age/experience?)

hth

As in "Elegant Age" women are timeless. You also buy a secondary meaning.

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Note added at 2003-06-18 19:32:23 (GMT)
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Women in their sixties don\'t need to be forty anymore. They are quite adventuresome, to the point, I would say, even of \'costuming\' in its broadest sense.