This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
zum Gönnerbook
Kafernkiale
Sep 25, 2018 20:51
5 yrs ago
3 viewers *
German term

Gästeehrung

German to English Marketing Tourism & Travel
This word is in isolation so there is no real context of relevance except that there are references to hotels and to AGMs but nothing is in order which means I'm working without context.

I am guessing it might relate to some kind of a Guest welcoming ceremony or to an honour being conferred to guests who come every year. But does anyone know? I have never heard of it so can only guess at it. It does not exist anywhere as a standalone word that I can find.
Proposed translations (English)
4 +2 Festive ceremony for returning (regular) guests
4 +1 devoted guest award/celebration
3 +1 loyal guest award
3 special welcome for regular/frequent guests
Change log

Sep 26, 2018 01:34: Murad AWAD changed "Field" from "Other" to "Marketing"

Discussion

Elisabeth Purkis Sep 26, 2018:
Had a bit of a problem with notes posting but I believe this encapsulates the entire meaning:
"loyal guest award ceremony" and if you say it few times, it trips off your tongue! As in, "We got an invitation to the "loyal guest award ceremony" at the Hotel Bad Gastein"?!
Stuart and Aida Nelson Sep 26, 2018:
guest loyalty In another context but you also get quite a few hits on Google

Primary guest loyalty membership
https://docs.oracle.com/cd/E98457_01/opera_5_6_core_help/ors...
Stuart and Aida Nelson Sep 26, 2018:
langjährige Treue - long-term/lifelong loyalty Am Freitag, den 5. Juni 2015, durften wir einige Gästeehrungen im Hotel xxx , bei Familie xx, durchführen. Es handelte sich dabei um fünf Mitglieder der Familie xx - im Detail konnte xx und xx für 10 Jahre, xx für 25 Jahre und ebenfalls für 25 Jahre konnten xx geehrt werden. Wir möchten uns an dieser Stelle noch einmal ganz herzlich im Namen der Gemeinde für die ***langjährige Treue*** zu Damüls bedanken!
https://www.damuels.travel/de/seitenblicke/gaesteehrung-im-h...
Alan Dickey (X) (asker) Sep 25, 2018:
Hmm - that's odd. I now get 69,000 myself. Thanks Phil.
philgoddard Sep 25, 2018:
It gets 61,000 hits when I Google it.

Proposed translations

+2
8 hrs
Selected

Festive ceremony for returning (regular) guests

Many hotels or "Gemeinden" in this area in which I live in Tyrol have these Gästeehrungen. Many guests (most from Germany but some from the UK and Netherlands in particular) spend their holidays in the same hotel village, holiday region or even hotel year after year, sometimes returning over decades. When guests have "clocked up" 10,15, 20 years for example, a little festive ceremony is organised by the local Gemeinde or by the hotel during which they receive a gift - usually a certificate (Urkunde) - as a thank you for their loyalty to the holiday region. see web links
Reference:

https://www.damuels.travel/de/seitenblicke/gaesteehrung-im-hotel-garni-ragaz

https://www.kitzbueheler-alpen.com/de/kirchberg/gaesteehrungen-im-sommer-2018.html

Peer comment(s):
agree dkfmmuc : 100 % agree. Describing exactly what happens. It is not an impersonal point/miles collection programme but a personal thank you ceremony.
4 hrs
agree Stuart and Aida Nelson : It is not only a ceremony. The central idea is to reward the loyalty of guests/customers.
9 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks very much. "
+1
13 mins

loyal guest award

Seems to get a few hits.

--------------------------------------------------
Note added at 19 mins (2018-09-25 21:10:55 GMT)
--------------------------------------------------

I also thought of "guest loyalty bonus/program/scheme" but that's the general concept, not the recognition of individual guests.
Peer comment(s):
agree Stuart and Aida Nelson : with 'guest loyalty' award. Maybe also combined with celebration?
12 hrs
That seems too much, IMO. "Ehrung" in my book just means "award presentation", no big ceremony or celebration; at least not as an indispensable part of the term.
Something went wrong...
2 hrs

special welcome for regular/frequent guests

https://www.oberviechtach.de/index.php?article_id=71

Die Stadt Oberviechtach führt für treue Urlaubsgäste gerne Gästeehrungen durch. Geehrt werden Stammgäste ab dem 5. Aufenthalt. Eine Ehrung ist jedoch nur ...

--------------------------------------------------
Note added at 2 hrs (2018-09-25 23:16:15 GMT)
--------------------------------------------------

I don't think they'll get an award but they'll certainly get special treatment

--------------------------------------------------
Note added at 2 hrs (2018-09-25 23:17:22 GMT)
--------------------------------------------------

I think we have to see "ehrung" in a lighter context here

--------------------------------------------------
Note added at 2 hrs (2018-09-25 23:18:18 GMT)
--------------------------------------------------

might even be "discount"...

--------------------------------------------------
Note added at 2 hrs (2018-09-25 23:19:29 GMT)
--------------------------------------------------

more I think about it, more I feel this is what they're getting at...

--------------------------------------------------
Note added at 2 hrs (2018-09-25 23:21:15 GMT)
--------------------------------------------------

I would go with "discount" or "consideration"

--------------------------------------------------
Note added at 2 hrs (2018-09-25 23:23:31 GMT)
--------------------------------------------------

ttps://www.quellenhof-lazise.it › ... › Information

Our discount for regular guests and the loyalty reward at the Quellenhof Luxury ... The duration of the stay, for which we grant the regular guest discount, is also

or "loyalty reward" having seen this ...

--------------------------------------------------
Note added at 4 hrs (2018-09-26 01:41:41 GMT)
--------------------------------------------------

your pick
Peer comment(s):
neutral Stuart and Aida Nelson : It is more than a special welcome. It is about rewarding the loyalty of guests/customers :)
15 hrs
yes you're right and I finally came to the same conclusion
Something went wrong...
+1
2 hrs

devoted guest award/celebration

It seems to be both an award and a celebration. There are actual events that are advertised by hotel owners to celebrate guests who have stayed at their hotel 10, 20 or 30 years or even 50 in one case. I think loyal or devoted are fine, but I just wanted to bolster the definition with the results of my research. It was quite a colorful result.

--------------------------------------------------
Note added at 18 hrs (2018-09-26 15:17:56 GMT)
--------------------------------------------------

How about "devoted guest award and celebration" since we've established that it is both.

--------------------------------------------------
Note added at 18 hrs (2018-09-26 15:20:57 GMT)
--------------------------------------------------

How about "loyal guest award ceremony" since we've established it's both an event and an award.

--------------------------------------------------
Note added at 18 hrs (2018-09-26 15:34:23 GMT)
--------------------------------------------------

I think this includes the whole meaning:
"loyal guest award ceremony"
Example sentence:

Die Gästeehrung findet 1x die Woche im Oberstdorf Haus oder bei gutem Wetter im Kurpark statt

Seitens der Marktgemeinde Leiben wurde an Frau R. für 27 Jahre Treue zum Urlaubsort Leiben eine Gästeehrung überreicht.

Reference:

http://www.rappottenstein.at/Gaesteehrung_in_Kirchbach

http://https://www.oberstdorf.de/tourist-info/gaesteehrung-ehrengast.html

Peer comment(s):
agree Stuart and Aida Nelson : agree with the guest award.
15 hrs
neutral Lancashireman : loyal guest award ceremony: adj + noun + noun + noun. It's a construction that might work in German, but not in English
1 day 2 hrs
Something went wrong...
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search