ясность восприятия

02:27 Mar 25, 2016 

I, too, think that a verb or an adjective would sound more natural than a noun, and the structure of the source text not only might, but probably should be changed in translation. A lot of similar lists of logo qualities can be found on the Internet that can be used as an example or an inspiration. Andrew, just google "best logo qualities" or "great logo characteristics" or something along these lines.

22:57 Mar 24, 2016 

IMHO a list like this written by a native speaker in the marketing field would most likely be worded with each bullet point being introduced by a verb or adjective rather than a noun. Larissa seems to have already suggested something along these lines. Do not really see why "grammatical change" this would entail should be an issue.