GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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20:23 Sep 3, 2008 |
English language (monolingual) [PRO] Marketing - Retail | |||||||
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| Selected response from: Demi Ebrite United States Local time: 21:32 | ||||||
Grading comment
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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3 +2 | niche market, value of experience over quantity/high margins store concept |
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4 | stores that are not doing any good. |
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Discussion entries: 2 | |
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stores that are not doing any good. Explanation: Need more context, but it sounds like a business having no sales. |
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niche market, value of experience over quantity/high margins store concept Explanation: Slowretail as a concept based on the need to regenerate value and positive experiences in today’s retail business. The goal is to generate creativity in design and marketing to appeal to a target audience who is tired of the existing retail models. Slow stores are meant to be profitable, but slower growing at the upstart. The slowretail concept "addresses customers, traders, producers, manufacturers, real estate people, city-governments, individuals - who believe in different retail-worlds co-existing with uninspired mainstream reality. Who know about the chances for profit generated by creativity, not just with 'fast moving consumer goods' and discount concepts." They are designed to offer the old fashioned neighborhood store feel, possibly including more personal interaction between store personnel and the customer. "In a world of sameness, consumers are craving retailers that offer one-of-a-kind experiences and products." -------------------------------------------------- Note added at 44 mins (2008-09-03 21:08:15 GMT) -------------------------------------------------- The second URL reference is the website of a 'slow retail' business. -------------------------------------------------- Note added at 49 mins (2008-09-03 21:12:33 GMT) -------------------------------------------------- A long list of concept 'slow stores': http://slowretailen.wordpress.com/concept-stores/ Reference: http://slowretailen.wordpress.com/stores-with-soul Reference: http://www.viagaribaldi12.com |
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