Jun 22, 2020 00:54
3 yrs ago
3 viewers *
English term
blue ocean strategy
GBK
English to Catalan
Bus/Financial
Business/Commerce (general)
Definition from
TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)
Example sentences:
Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. (ClearPoint Strategy)
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. (Forbes)
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. (BlueOceanSystems)
Proposed translations
(Catalan)
5 | Estratègia de l'oceà blau | Miquel Gomez Besos |
Change log
Jun 19, 2020 00:13: changed "Kudoz queue" from "In queue" to "Public"
Jun 22, 2020 00:54: changed "Stage" from "Preparation" to "Submission"
Jun 25, 2020 01:57: changed "Stage" from "Submission" to "Selection"
Jul 2, 2020 01:54:
Jul 22, 2020 01:55:
Aug 21, 2020 01:56:
Proposed translations
13 days
Estratègia de l'oceà blau
Definition from
viaempresa.cat:
Segons el llibre de W. Chan Kim i Renée Mauborgne, els oceans blaus són els sectors que encara queden per crear, que estan per venir i d'on vénen cada vegada més el benefici i el creixement. És on realment hi ha potencial per a les companyies per innovar i ser disruptius
Example sentences:
'L'estratègia de l'oceà blau' és un mètode potent per avaluar les propostes de valor i els models de negoci, al mateix temps que per explorar nous segments de mercat. El seu objectiu és augmentar el valor que obtenen els clients, i fer-ho creant avantatges i nous serveis, alhora que reduint els costos que provenen de components o serveis menys valuosos del model de negoci actual (viaempresa.cat)
Admetem que l’estratègia de l’oceà blau, tal com la presenten els autors, no és plenament aplicable als mercats planificats, però això no treu que hi ha elements del seu procés analític i creatiu que ens poden ser de molta utilitat, no en va hi ha innovacions que, com la cirurgia sense ingrés, es van estendre com una taca d’oli, mentre que d’altres, com la integració de serveis per a la cronicitat, no acaben de trobar la fòrmula de l’escalabilitat. (Societat catalana de gestió sanitària)
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