The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

French to English Marketing / Market Research Translation Glossary

French term		English translation
côté évenementiel fort		strong marketing event-type effect
l’appréciation		assess / assessment
les familles prioritaires		priority product groups; priority product categories	Carol Gullidge
Entered by: Carol Gullidge
transition au flou		blur effect/as the image fades out
"bannières applicatives"		"banner brand applications"
"involuer"		to shrink	Gwynneth Kably
Entered by: Gwynneth Kably
2 Ascenseurs		two revenue boosters
2 journées en aquarium/visionnage simultané		Viewing Facilities	Marian Vieyra
Entered by: Marian Vieyra
5 pans		Five-barrel
a même de mettre en place		in a position to set up	Gary Raymond Bokobza
Entered by: Gary Raymond Bokobza
a priori (here)		beforehand, prior, pre facto
accompagnement d'adaptation spécifique		support in adapting x to specific locations
acheteurs en sélectif		buyers in selected retail outlets	Jocelyne Cuenin
Entered by: Jocelyne Cuenin
acte de consommation		rate of comsumption
Actif à 100 SV		100 SV credit
action		activities
action dans la cité		(here) involvement in the community	David BUICK
Entered by: David BUICK
activite productrice de sens		a meaningful activity
adequation		match / correlation
adhèrent et s'exposent		status seekers
adhésion au discours		positive response to (marketing) approach/stance/position
agent multicartes		sales representative acting for several firms
allure		look/appearance (here)
amorce / en amorce		(in the foreground,) partly out of frame
animation commerciale		sales events/sales activities
animation transversale		Cross marketing
animer le produit tant formellement que chromatiquement		bring the product to life in both form and colour
approche protocolaire		formal approach
articles en déstockage		clearance items / articles / lines	Tony M
Entered by: Tony M
asiatique		Asian	Khwansuree DEROLLEPOT
Entered by: Khwansuree DEROLLEPOT
asile-colis		third party/piggy-back inserts
association opportuniste		ad hoc arrangement
attribution of promotional offers		promotional offers are awarded
au moindre coût		least cost	Patrice
Entered by: Patrice
au risque de voir sa responsabilité engagée		to avoid (the risk of) personal liability
auberge espagnole		melting pot of contemporary European cuisine
autant de ressources a préserver		are resources we need to conserve
auto-promo		self-promotion
avec soin et technicité		with great care and skill
axes de création		Creative approach

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