Layout, colori ed elementi grafici nei materiali di marketing

Diversi studi dimostrano che, indipendentemente dal prodotto o servizio presentato, gli elementi grafici ed i colori nei materiali di marketing hanno un ruolo fondamentale nell'influenzare l'attenzione del lettore. Affinché la comunicazione promozionale sia efficace, però, occorre selezionare e dosare sapientemente tali elementi.

Vi siete mai chiesti che sensazioni trasmettano al visitatore i colori usati sul vostro sito? Le immagini che avete scelto sono adatte alla cultura del vostro pubblico di riferimento o potrebbero urtare la sensibilità di chi legge? Quali font utilizzare per rendere facilmente leggibili i vostri contenuti dando, al tempo stesso, un tocco personale al vostro CV?
Questo webinar di un'ora presenta gli elementi fondamentali della teoria dei colori applicata al marketing e le informazioni essenziali sull'uso corretto degli elementi grafici nella comunicazione promozionale.

Questo corso è pensato per

• Professionisti che abbiano appena iniziato la propria attività da freelance
• Professionisti esperti che intendano ampliare il proprio volume d'affari

• Saper utilizzare correttamente colori ed elementi grafici nei propri materiali di marketing
• Saper scegliere gli elementi grafici più adatti in base al tipo di materiale

Non è necessaria alcuna conoscenza specifica.

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.

Software

For PC-based Users:

• Required: Windows® 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.5 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.

Alessandra Martelli (X)    View feedback | View all courses

Bio: Alessandra Martelli is a freelance translator and copywriter working in the industry since 2002. Alessandra specializes in translation and copywriting projects in the fields of Marketing & Advertising, Market research and Tourism, and she is the “Italian voice” of some of the most important brands operating in the fields of luxury, tourism & hospitality, B2B services worldwide. Conference speaker and professional trainer, Alessandra provides hands-on actionable training to freelance translators willing to improve their skills both as professionals and as business owners. Website: www.mtmtranslations.com Twitter: @mtmtranslations