Running a translation business is not easy. As small as the industry may be, we as business owners face a full set of business challenges: personnel management, sales and marketing, client relations, and the list goes on. Everyday, we go into work hoping to improve the business, to make it more successful. Sometimes we wonder, what is the killer factor? What makes some companies more successful than others?
This article is mostly directed to non-Portuguese speaking outsourcers seeking translation into this language, and who don't know, or cannot believe, that specifying its Brazilian or European variant can be so important.